{"id":4752,"date":"2020-12-03T06:11:02","date_gmt":"2020-12-03T05:11:02","guid":{"rendered":"https:\/\/comoacqua.it\/2020\/12\/03\/la-comunicazione-ai-tempi-del-covid\/"},"modified":"2025-07-08T08:02:46","modified_gmt":"2025-07-08T08:02:46","slug":"communication-in-the-days-of-covid","status":"publish","type":"post","link":"https:\/\/comoacqua.it\/en\/comunicati-stampa\/la-comunicazione-ai-tempi-del-covid\/","title":{"rendered":"COMMUNICATION IN THE DAYS OF COVID"},"content":{"rendered":"<p><strong>Spelled Communicate, read Inform<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Paraphrasing the title of the famous Latin American novel \u201cLove in the Time of Cholera\u201d, we find ourselves at the end of 2020 with a clear awareness of the impact that the global health emergency has had on our lives. <\/p>\n<p>We have learned to smile behind a mask, to speak with our glances. The social distancing experienced in recent months has confirmed, once again, the strongly social nature of human beings and their need for connection. <\/p>\n<p>Because of this, the surge in social networks, as an alternative and sole channel to stay in touch, came as no surprise. And while individuals found an escape from the lockdown online, companies had to reinvent their communication approach. <\/p>\n<p>Let's find out how a company like Como Acqua has faced the unprecedented challenge: \u201c<i>We are a young organization, but for this very reason we cannot exempt ourselves from the major trends shaping our times: the need to make ourselves known as the Single Manager of the Integrated Water Service for the Province of Como and, at the same time, the desire to be available to the user (even remotely) has spurred us to communicate<\/i> \u2013 explains Eng. Enrico Pezzoli, President of the Como utility \u2013 <i>alongside traditional means, new methods. Hence our \u201clanding\u201d on social media but also a greater attention to emerging linguistic codes<\/i>\u201d.<\/p>\n<p>Dense text gives way to eye-catching and immediate visual content, paragraphs are replaced by slender infographics. <\/p>\n<p>Does the aesthetic impact not sacrifice the content, however?\u201c<i>Absolutely not. For Como Acqua, communication is synonymous with information: our recipient is always the user to whom we want to give clear and comprehensive answers. Do you need a guide to reading your bill? Would you like to pay it online? Do you want to receive it by email? Do you want to know the new ways to book an appointment at the customer service desk? These are some of the most frequent questions we receive and to which we want to give space... The answers are just a click away<\/i>\u201d conclude Pezzoli.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4750\" src=\"https:\/\/comoacqua.it\/app\/uploads\/2020\/12\/Infografica-ComoAcqua-2.jpg\" alt=\"ComoAcqua Infographic 2\" width=\"700\" height=\"990\" \/><\/p>\n<hr \/>\n<p><a href=\"https:\/\/comoacqua.it\/en\/app\/uploads\/2020\/12\/Infografica_ComoAcqua.pdf\/\" target=\"_blank\" rel=\"noopener\">&nbsp;DOWNLOAD INFOGRAPHICS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Spelled Communicate, read Inform<\/p>","protected":false},"author":1,"featured_media":4749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-4752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati-stampa","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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